Being asked to give a presentation as part of a CBI or traditonal interview is increasingly common. I’ll cover the structure of the presentation later but firstly its good to think about what you need to do and how you’re going do it before you get constrained by structure.
The helper is the word AMBER (aim, message, benefits, equipment and range)
A –AIM, TO SELL, TO PERSUADE, TO INSPIRE, TO MOTIVATE, TO INFORM, TO ENTERTAIN
Aim for them to know who you are!
Aim to reach the furthest away person in the audience
Who is in the audience, any key decision makers yu need to play go ?
How many people are you talking to ?
Seniority of the audience
What are the expecting ?
Who knows the least about the subject and the most ?
What are You trying to achieve
Why should they want to listen ?
What can I offer them that’s different, informing and valuable
What do I want to achieve at the end of the presentation
Assemble material to serve your objective
Get supporting facts for all statements
Stay focused don’t try to be comprehensive
Have belief in what you are saying
What do I want people to remember about my presentation?
What change do I want to bring about in their thinking, attitudes, or behaviour?
Why do I need to tell them about it
Benefits, What’s in it for me?
Features and benefits – be clear between benefits and features
How can they get involved, way might they want to get involved ?
How will the access what your selling ?
How can they and you check understanding ? Question taking.
What equipment do I need ? Or could I make use of in the room ?
Whiteboard (make sure it is a White board and bot a wall! Check pens, pointer, water and facilities.
Paper to record questions.
Spoken Language, make it clear, avoid jargon and insider jokes.
Body Language is important
Try and share eye contact around the room, worst case look to back of the room not at your feet.
Vocal technique, steady but varied – mono tone sends everybody to sleep
Pace and Pause
Gestures in terms of hands movements are great, get animated and try to offer balanced movement, don’t sway, no hands in pockets or defensive paper work help up as a barrier.